"Advertisers are the interpreters of our dreams." – E.B. White
Discover the Advertising Secret that Can Grow Your Business, Get You Higher Profits and Give You More Free Time
When You Plant Vibrant, Compelling Ads You Transform "Interested" Into "SOLD"
Bring your sales message to life by using powerful advertising secrets. Make your ads resonate with your prospective customers.
Anyone can scatter words on a page like seeds on sterile soil. Those efforts are doomed from the start. You've seen ads like that, right? No life. No echoing response within the reader. Just wasted words.
Copywriters are trained to press your prospects' emotional buttons. Then to validate those emotions by presenting specific features of your company's product or service.
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink." – Leo Burnett
What Really
Sells?
The Right Words
to
The Right Person
for
The Right Reason
at
The Right Time
Former ISA Arborist Discovers Innate Powers of Persuasion
When your advertising doesn't increase your bottom-line profits enough - that's when you need a professional direct-response copywriter.
My name is Dorothy Pecson. I'm the founder and owner
My goal is to help you plant and harvest blue-ribbon quality marketing results.
So put my copywriting expertise to work for Your Business. Discover the tremendous power of the written word!
Don't Settle for Ho-Hum Advertising
Your prospects are searching for any excuse to toss your advertising in the trash. Complete waste of money when this is your reader's response!
Your advertising message must be so alive, so meaningful, so personal to your prospects that they forget all about "stop-reading-now." Instead, you and your business become real to them, ready to fulfill their need.
I'm not talking push-hype-manipulate-sell here. That's not my style at all.
When I write for you, your ads first identify your readers' need, then uses the remaining text to educate them as to why you are the best solution.
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink." – Leo Burnett
Here's One Technique to Get Your Prospects to Act... Paint a Picture With Words
When your prospects can "see" themselves happy and satisfied with your service or product, they can't help but pull out their wallets.
For example:
Pat had a small roadside business selling home-grown garden plants. For the first couple of years he barely made enough to pay utilities and expenses – grow lights, water, pots and such. His customers were all delighted with the quality of his young plants. But although word spread quickly, Pat still needed higher profits. Much higher.
This presents Pat's dilemma in a way that many company owners can identify with.
Then a friend who owned a restaurant told Pat about his secret weapon: a direct response copywriter. Eyes dancing and arms sweeping, the friend raved about his amazing results.
Never forget - satisfied customers are always your best reference.
Pat took his friend's advice. The copywriter's fees were surprisingly affordable - even better with her package discount. The flyers flew, so to speak. Bigger sign. Newspaper ads. Postcard blitz. Press releases. T-shirts for sale. Pat's own website. All flourished, making Pat's home-grown business famous beyond belief. It wasn't long before he sold out of every garden plant he grew – had waiting lists, in fact!
Your readers easily imagine themselves becoming as successful as Pat.
Pat realized he had to decide... Get a bigger greenhouse? Hire someone to help him? Just keep on working as usual? Stow his newfound profits in his bank account?
Who wouldn't want to cope with decisions like these?
Think about it.
What Would You Do If Your Company Suddenly Exploded And You Found Yourself Drowning In New Business?
You should plan ahead.
Would you...
- Expand your operation?
- Hire more people?
- Get bigger and better tools?
- Hire a top-notch manager?
- Take time off to enjoy life?
- Save money for the future?
Here's Something Else Most of Your Competitors Do Not Understand: Your Ads Must Present Benefits, Not Just Features
Each word in your advertising must do double- or triple-duty. Writing ad copy is very close to writing poetry in this respect.
So the more I learn about your business and your prospects, the better I can create specific compelling marketing tools.
Confidentiality Guaranteed! I mean it. ALL your information is 100% safe with me. Totally secure.
7 Secrets of Powerful Persuasion
1. Compelling copy – how can you press your prospects' buy-now button?
2. Emotional triggers – what gets your prospective customers up and going?
3. Word pictures – why do your prospects need your product or service?
4. Targeted advertising – why spend money to put your ads in front of people who don't care about your business?
5. Promise – what is the result when your prospects buy your product or use your service?
6. Unique selling proposition – what makes your company or product better than any of your competitors?
7. Proof – why should your prospects believe what your advertising tells them?
Let an Expert Plant Your Ads
(Testimonial) "You make yourself credible and caring. It's well-witten. Your ad reached out and touched me. You hooked me and held my interest all the way through. I took something good away with me. Even though you did, I didn't feel like you were selling to me. Your tone is conversational and you made me feel like your friend." - Trease Carpenter, Travel Writer and Business Partner
Within our working-together team, your role is to provide the fertile nuggets of information and materials asap so our schedule can be met. My role is to create, nurture, mature and deliver on-time compelling, vibrant advertising copy.
Pat decided to keep doing things the way he'd always done. He'd just keep on selling the same number of plants - but he raised his prices significantly.
Big-League Companies Spend Millions for Top-Quality Advertising Copy
I'm dedicated to writing for hard-working businesses like
yours. Every-day people like you deserve the same access to
professional copywriters like me, same as the big-league
companies. Because I'm retired, I don't need to charge tens
of thousands of dollars for sales copy.
I bring to the table a long list of lifetime
experience in all these areas (Although I
also dearly love the challenge of learning about new
subjects):
* Botany and
Nature (Arborist and Forest Ranger)
*
Community Planning (New and Existing Development)
*
Public Communications (Explaining One-On-One)
*
Handcrafts (Self-taught: Knitting, Tatting, Crochet,
Beading, Needlepoint, Embroidery, Rug Hooking, etc.)
*
Writing (Since 6th Grade)
*
Music (Play Harp, Fiddle, Flute, Guitar, Washtub Bass,
Piano – Folk, Dance and Country Music)
Call This
Number Now To Schedule Your
* FREE * 30-Minute Consultation
(First-Time
Clients Only)
301-862-7723
"Giving
people exactly what they need and having them thank you for
it, is the true joy of marketing." – Perry Marshall
Together we'll create
powerful, targeted advertising tools. Think of what you could
accomplish when your business skyrockets like Pat's did.
Email Me
dotpecson@gmail.com
Here's another
advertising secret that very few businesses know
about:
The Marketing Rule Of The 3 P's
Promise: What does your product do for your prospects?
Picture: Why should your prospects want your product?
Push: Where can they go to buy your product?
Put a Trained Copywriter On YOUR Team Today
Teamwork makes your ad campaign pay off big-time. Your business experience + my copywriter training and marketing know-how = the sky is the limit.
Let's get going. Let's make your business thrive!
Dorothy
Pecson
DP
Copywriting Service
PO Box
32
Great Mills, Maryland 20634-0032
Phone: 301-862-7723
dotpecson@gmail.com
P.S.:
Because I prefer to provide your
advertising tools as a complete package, so I can keep the "voice" and
"tone" consistent throughout each piece - this allows me to
offer you a substantial
discount when I write a number of
different kinds of ads for you.
P.P.S.:
Teamwork makes your marketing thrive. Your company, your business
knowledge. My copywriter training, my marketing expertise.
Together we'll plant your
company's future deep and secure.
Call me now to discuss your
marketing needs.
301-862-7723
Or email me:
dotpecson@gmail.com